Detergent brand Surf Excel that is known for its heart-warming advertisements recently came up with a Holi special ‘Rang Laaye Sang’ campaign. The company instantly faced flak for its Hindu-Muslim unity concept and theme.
The ad features a young Hindu girl, dressed in a white T-shirt, who gets herself stained in Holi colors in order to protect her young Muslim friend who has to visit nearby Mosque to pray. And as usual, it ends with its classic tagline, ‘Agar kuch achha karne mein daag lag jaaye toh daag achhe hain’ (Stains that come as a part of a good deed is good stains).
But this beautiful ad didn’t go down well with a section of social media users. #BoycottSurfExcel has been trending on Twitter and Facebook for days now as some people have been offended by this ad. Some are even demanding a complete ban on the sale of the company’s products. This outrage moved to another level when people shifted from social media to the Google Play store, Microsoft Excel to be more precise. These “highly intellectual” people thought that there is a link between Surf Excel and Microsoft Excel as both have the word ‘excel’ in their name and consequently started backlashing Microsoft Excel.
Clearly confused between the two brands, some users went to another level and called the Microsoft product “Hindu Phobic” and even asked Surf Excel to “go back”. However, there was also another category of users that were actually aware that the software has nothing to with the detergent brand but still gave the software a poor rating.
This isn’t the first time that app has seen a sudden downfall in its Google Play ratings due to the wrath of users. In the past, Snapdeal and Snapchat have also been victims of such stupid act of angry and confused users.
Holi is the festival of acknowledging the spirit of togetherness by celebrating with colors which are perfectly quoted through the lyrics of this iconic Hindi song “Holi ke din dil khil jaate hain, rangon mein rang mil jaate hain, gile shikwe bhool ke doston, dushman bhi gale mil jaate hain” (As the colors blend with each other, on the day of Holi everybody is happy. As the colors blend with each other, even enemies keep aside their differences and hug each other). It’s high time for us to realize and stop our intellect being taken over by these “pseudo-religious” ideologies and spread the message of love and harmony.